Research
We only publish what we can measure.
No algorithm-update recaps, no rewritten press releases. Every piece here is built on data we produce ourselves — a web graph of 236.7M domains and 7.12B links, and real search volumes.
Generative Engine Optimization: Data-Backed Strategies for AI Search
Generative Engine Optimization (GEO) is the practice of structuring content to be cited by generative AI models rather than just ranked in traditional search
Best SEO Automation Tools: A Data-Backed Comparison
SEO automation uses software to execute repetitive technical tasks—such as site audits, reporting, and content optimization—so your team can focus on strategy
What automated link building actually builds
We measured the referring domains of 70 SEO tools against a 7.12-billion-link graph. The tools that automate link building have the weakest link profiles of all.
Automated SEO reports: the deliverable nobody reads
Automating your SEO reporting makes a useless artefact arrive faster. Here is what a report cannot tell you, and what to measure instead.
Best SEO automation tools: what the category actually looks like
We measured 70 SEO, AI-SEO and answer-engine tools against our own 7.12-billion-link web graph. Here is how the category really breaks down — including our own numbers.
You probably do not need a rank tracker
Google already tells you your position for every query you appear for, free, in Search Console. Here is when a paid rank tracker adds something and when it does not.
An automated SEO audit is cheap. Fixing it is the expensive part.
Free crawlers will hand you 300 issues in ninety seconds. The value is not in finding them — it is in knowing which four matter and getting them fixed.
Automated keyword research: volume is not demand
Keyword tools tell you what people search. Your own Search Console tells you what they search and then find you for. For an existing site, the second list is worth far more.
LLM SEO: what changes when the answer replaces the list
Language models do not rank ten links — they write one answer and name a few sources. That changes what you optimise, and most of it is not writing.
LLM optimization: the four reasons you are not cited
When an AI answer names a competitor instead of you, the cause is almost always one of four things — and each has a different fix.
ChatGPT SEO: how to be the source it names
ChatGPT answers by synthesising a few sources it trusts. Here is what makes a page one of them, and what has no effect at all.
AI Overviews optimization: ranking is no longer the finish line
Google's AI Overviews answer above the results, often citing pages that are not first. What that changes about the work — and about your traffic.
Local SEO automation: what a machine can and cannot do
Parts of local SEO automate cleanly. The parts that decide whether you rank in a map pack mostly do not. Here is the honest split.
Dataset
The SEO Tool Authority Index
70 tools, measured. Free to cite under CC BY 4.0.